Vranar Brewery

Originally Kešov brewery needed a unified visual communication to consolidate its position on the local market. The first step was to shorten the name to a concise one-word name– VRAŇAR, which is a slang term for a person of Košice. The brewery’s identity revolves around the communities of Kosice, so the new name perfectly describes its character. We refined the logo to preserve the original idea but in a more practical and cleaner form.

For the can labels, we used existing Pin-up Girls-style illustrations, saving the client costs while maintaining brand recognition. A common visual style allows for easy expansion of the product line.

 

If you are interested in labels and are looking for original solutions for your product, do not hesitate to contact us.